Choosing the right facial serum

Facial serum is a relatively underrated cosmetic, yet is an essential product for all women. When used to complement your usual facial skincare routine, it enhances both the effectiveness and your skin’s appearance.

Why should I use a facial serum and how do I use it?
Facial serum is a concentrated, intensive skin care product, full of active ingredients. Quickly absorbed into the skin thanks to its weightless, ultra-light texture, serums prepare the skin for the next step of your facial care routine and smooth the skin.

To get the most out of the product, the facial serum must first be heated using your hands. A few drops will suffice to bring life to your face. Then, with the serum on your fingertips, gently apply pressure from your nose moving upwards towards the side of the face. To finish, smooth over this area.

Which serum should I choose?
There are not only facial serums but different serums designed to combat various skin problems. If you have dry skin, try Hydra-Essentiel Intensive Bi-Phase Serum. For reducing the appearance of dark spots, opt for White Plus Tri-Intensive Serum. For a V-Facial contour, try Shaping Facial Lift Serum for a lifting effect. Clarins has also developed Double Serum, which is suitable for all skin types and ages.

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